Paula Ordóñez

Cultural Communicator

Making Heritage Accessible

About me

A dedicated Cultural Communication and Audience Engagement Specialist with a background in Social and Cultural Anthropology. I craft inclusive narratives and innovative strategies to make cultural heritage accessible and engaging for diverse publics, fostering meaningful connections and enriching experiences.

My Experience

04/2026 – Current

MuseoSpace – Invisible Painting Project (Creative Europe Programme)

Communications & Cultural Engagement Officer (Project-based) | Remote

Leading the development of a strategic communication plan, including dissemination, audience engagement, and exploitation strategy across multiple European markets.
Managing and creating content for digital communication channels (LinkedIn, Instagram, project website, MyCreativeNetwork), ensuring consistent branding and audience growth.
Co-developing the project’s digital presence, including website structure, content strategy, and user experience.
Contributing to the design and launch of a podcast series focused on cultural innovation, accessibility, and inclusive
art practices.
Coordinating communication efforts within a transnational, multidisciplinary consortium (Poland, Slovenia,
Netherlands).

10/2025 – Current

European Heritage Label (EHL Bureau) — European Union

Communications Officer | Remote

Developed and executed 2 international communication campaigns (Greece and Belgium) to enhance youth engagement, audience participation, and brand visibility within the cultural heritage sector.
Managed and grew social media channels (LinkedIn, Instagram, Facebook), increasing the audience by +1,000
followers in 12 months (total: 2,284+), improving digital reach and engagement.
Led the communication strategy and content dissemination for international events and workshops in Athens and Brussels, boosting participation and stakeholder engagement.
Collaborated with international stakeholders and institutions including the European Commission and the Art & History Museum (Brussels), strengthening cross-cultural communication and partnerships.
Created and scheduled multi-platform content (3+ weekly posts per channel) including multimedia assets (visuals, videos), ensuring consistent brand messaging and audience growth.

6/2025 – Current

The Museum of Childhood Ireland

Cultural Advisor & Educational Mediator | Dublin, Ireland

Developed thematic programmes and interpretive strategies for exhibitions focused on childhood, memory, and identity.
Facilitated inclusive educational activities to enhance cultural access for families and school groups.
Contributed to the museum’s curatorial planning and public engagement initiatives, aligning with DEI and audience development goals.
Supported interdepartmental collaboration to ensure cohesion between exhibitions, education, and outreach.

4/2024 – Current

European Young Museologists Link

Co-founder & Content and Digital Strategies Coordinator | Remote

Co-founded a European cultural platform connecting young museum professionals, researchers, and cultural practitioners, growing the community from 0 to 4,000+ followers across digital channels.
Lead and coordinate a communications team of 4 members within a broader 15-person international team, overseeing content production, workflows, and strategic direction.
Initiate and coordinate international collaborations and partnerships with key organisations, including Creative Europe, REMED, ENCC, CyArk, and cultural institutions across Spain, Belgium, Ukraine, and the US.
Defined and implemented the organisation’s digital communication and content strategy, increasing visibility, engagement, and community growth within the European cultural sector.

12/2020 – 9/2023

SantÁngela Healthcare

Community Engagement & Communications Officer (Part-Time) | Utrera, Spain

Developed and implemented communication strategies to promote healthcare and social services in rural areas, improving accessibility, outreach, and community engagement.
Created and managed multichannel content (social media, newsletters, video, printed materials), translating complex mental health and social care information into clear, user-friendly formats.
Designed and produced physical promotional materials including booklets, leaflets, and flyers, ensuring consistent branding and effective public information.
Acted as primary liaison with public institutions, local authorities, and partner organisations, strengthening stakeholder relationships and cross-sector collaboration.
Managed departmental administrative processes and POs (Purchase Orders), ensuring efficient budget tracking, procurement, and service delivery.
Coordinated and scheduled medical appointments and administrative processes at the Utrera centre, providing front-line administrative support and ensuring efficient service delivery.

10/2018 – 9/2020

ASANA - Andalusian Association of Anthropology

Cultural Communicator | Seville, Spain

Co-developed and contributed to Sintonizando Patrimonio, a collaborative cultural project aimed at documenting
and disseminating Andalusian intangible cultural heritage, in partnership with academic institutions, civil society, and heritage organisations (including the Andalusian Institute of Historical Heritage – IAPH).
Designed and scripted Caleidoscopio, a cultural radio podcast series (11 episodes, 1 hour each) broadcast on local radio and iVoox, reaching 1,000+ listeners and translating ethnographic research into accessible storytelling.
Conducted ethnographic fieldwork and interviews with local communities, artisans, and cultural practitioners, transforming qualitative research into engaging audio content and public-facing narratives.
Contributed to multi-stakeholder collaboration frameworks, fostering cooperation between University of Seville (academia), ASANA (civil society), IAPH (institutional body), and local heritage practitioners.
Applied strong storytelling, editorial, and science communication skills to translate complex academic content into