Paula Ordóñez

Cultural Communicator

Making Heritage Accessible

About me

A dedicated Cultural Communication and Audience Engagement Specialist with a background in Social and Cultural Anthropology. I craft inclusive narratives and innovative strategies to make cultural heritage accessible and engaging for diverse publics, fostering meaningful connections and enriching experiences.

My Experience

10/2025 – Current

European Heritage Label (EHL Bureau) — European Union

 Youth Advisory Board Member (Traineeship) | Remote

  • Advised on strategies to enhance youth participation in European Heritage Label sites, focusing on visibility, sustainability, and audience engagement.
  • Co-organized cultural events and online initiatives fostering dialogue around European heritage.
  • Contributed to multimedia content (videos, podcasts, social media) promoting cultural heritage across Europe.
  • Participated in training sessions and field visits to EHL sites to explore management practices and best examples of heritage interpretation.
6/2025 – Current

The Museum of Childhood Ireland

Cultural Advisor & Educational Mediator | Dublin, Ireland

  • Developed thematic programmes and interpretive strategies for exhibitions focused on childhood, memory, and identity.
  • Facilitated inclusive educational activities to enhance cultural access for families and school groups.
  • Contributed to the museum’s curatorial planning and public engagement initiatives, aligning with DEI and audience development goals.
  • Supported interdepartmental collaboration to ensure cohesion between exhibitions, education, and outreach.

 

4/2024 – Current

European Young Museologists Link

Co-founder & Content and Digital Strategies Coordinator | Remote

  • Developed and implemented communication strategies to increase the platform’s visibility in the cultural sector.
  • Managed EYML’s LinkedIn pages (Spanish and English), growing the combined follower base to over 3,700 and producing posts with high engagement metrics.
  • Created multimedia content (articles, videos, visuals) on museum innovation and heritage interpretation.
  • Coordinated collaborative projects with young professionals and institutions across Europe.
  • Managed editorial calendar and cross-platform publication.
12/2020 – 9/2023

SantÁngela Healthcare

Community Engagement & Communications Officer (Part-Time) | Utrera, Spain

• Developed and implemented communication strategies to promote SantÁngela’s programmes and services in
rural areas, ensuring accessibility and clarity for diverse audiences.
• Created accessible content (videos, newsletters, social media) explaining complex mental health and social care
information to patients, families, and local communities.
• Coordinated community workshops, information sessions, and participatory activities linked to the residential
resource, focusing on patients affected by psychiatric conditions.
• Acted as liaison between SantÁngela and municipal stakeholders in Utrera, facilitating collaboration for organising
activities and outreach programmes with residents

10/2022 – 7/2023

IQ2 Consultores

EU Project Manager | Seville, Spain

• Developed and implemented risk and fraud prevention policies specific to EU Next Generation Funds risk and
fraud prevention policies.
• Designed strategic measures to detect, assess, and mitigate fraud risks related to the European Agricultural Fund
for Rural Development (EAFRD).
• Ensured all fraud management processes adhered to EU compliance standards and regulations.
• Produced detailed investigative reports, providing risk assessments for stakeholders and regulatory bodies.

10/2018 – 9/2020

ASANA - Andalusian Association of Anthropology

Cultural Communicator | Seville, Spain

• Co-created and hosted a radio podcast on Andalusian and Spanish folklore, translating anthropological research
into engaging content for diverse audiences
• Developed intergenerational outreach initiatives, facilitating heritage transmission to children, students, and
older audiences through storytelling and multimedia formats.
• Promoted ASANA’s cultural and research resources via newsletters, public events, and digital platforms,
increasing audience engagement and visibility.
• Produced educational content and guided public engagement activities, ensuring accessible and inclusive
communication of anthropological knowledge.

My Skills

Key Strenghts

  • Cultural Communication
  • Audience Engagement
  • Content Strategy
  • Digital Marketing
  • Educational Programming
  • European Affairs

Languages

  • Spanish (Native)
  • English (C1)

Technical Skills

  • Canva
  • CapCut
  • Adobe Photoshop
  • Social Media Management
  • SEO
  • Word Press

Specializations

  • Museum Education
  • Heritage Interpretation
  • Intergenerational Outreach
  • European Affairs